Sincerity and Honesty: is the most important principle we use to build up the relationship with our customers, business partners, colleagues and each managerial level. We believe that once the bases of Sincerity and Honesty have been established, there exist efficient solutions for all problems. Therefore, Sincerity and Honesty is not only our precious asset, but also the most important direction to lead us stepping forwards.        Diligence and Practicality: is the principle to guide our daily operations. Divide a complicated goal into a few small jobs, and starting with small jobs, finish them all diligently and practically. To avoid currying one’s favor without the truth, playing tricks, exaggeration, Unreality and Impracticality.        Strive for Innovation: is our attitude towards the rapid changing worldwide market. The competitors of the market will overtake if we are stepping a little bit slowly. Therefore, we must keep up the advancement with the world. Besides keeping surveillance on the new, high technologies of the global market, we also encourage to initialize innovating thinking; to seek for management innovation, technological innovation and conceptual innovation. Never being satisfied with the current situation and never endingly to strive for perfection.        Accept Challenge: is our promise to handle difficulties. We utilize intelligence, collective intellectual and experimental daring to face challenges. We apply scientific methods to analyze problems, practical actions to carry out experiments. We convert new problems into working motivations so as to overcome and work out the breakthroughs. In the future, we will continue to research, absorb, innovate and strive to be one of the leading companies in our business scope so as to squeeze for a position in front of the global market.